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McDaniel Avocado Brand Story

McDaniel Avocado is a family run company, whose primary business is the packaging and distributing avocados from California, Central America, and South America. In addition to being a great group of people with multiple generations involved in the business, their primary fruit is the ever popular avocado. It’s hard to not love avocados, especially in California where they are incorporated into so many dishes. This project is a great example of how many different ways our photography can be used to tell the story of a company. We took a number of headshots and portraits, both environmental and with our on location mobile studio. In addition we also photographed some of the local avocado growing fields (did you know that avocado trees thrive on hills?), their packaging assembly line, and product – both in the field, in packaging, and in the studio. All of the photos were for the purpose of a future website re-brand!

Client: McDaniel Avocado Co.
Location: Fallbrook, CA.

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