Brand Story | Idealust

Becky and Jesse are the co-founders of San Diego based Idealust – a business coaching company catering to creatives. For their shoot we wanted to incorporate their love of travel, as well as illustrating the freedom they have in being able to work remotely. We pre-scouted locations to find spots that had backgrounds that complimented their logo colors. We also worked with stylist Bianca Kofman to have their attire match the look. For our brand stories we first scour the net for inspiration images, and then create a mood board to help get everyone excited and on the same page for the shoot. Becky and Jesse are both fun loving, energetic people, and we loved how it shows in their photos!

Client: Idealust
Locations: Santa Fe Depot, Communal Coffee, Influx, Morley Field
Stylist: Bianca Kofman
Hair & Makeup: Kimm DiCato

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